Brands shifting towards sustainable and conscious marketing is not a first-of-its-kind initiative. It has been happening for a long time, but the recent shift towards consumers becoming environmentally conscious has pushed marketers to change their advertising strategy. With governments across the world mandating CSR and ESG activities for companies, consumers have also changed their consumption…
Read More
Sustainability isn’t just a buzzword or a CSR compliance anymore, but the need of the hour. It’s more important than ever that large, powerhouse brands, especially those in fashion, understand the consequences of their business practices. Fast fashion has increased this wastage and pollution tenfold. A question that frequently arises is how a brand qualifies…
Read More
Everyone needs a few days off. Everyone needs to blow off some steam, and go on vacations with the family or with some close friends and just have a good time. Doing it in a sustainable manner, however, is of enormous importance to everyone as well. You wouldn’t want to negatively affect the place you’re…
Read More
Like watching movies, TV shows could be as much of a pastime as something that gives you some knowledge about real life. It may not always be non-fictional, but it provides insight into what is happening in real life or, for example, what could happen to the environment if things go a certain way. They…
Read More
In a recent statement, UN Secretary-General Antonio Guterres said, “The era of global warming has ended; the era of global boiling has arrived.” July 2024 was declared the hottest month in recorded history. This emphasises that climate change is real, and some gripping pieces of literature have been trying to propagate this message for a…
Read More
Shop Now
Browse our extensive collection of plastic-free products!